In the beginning I was not so enamoured, it took too long, I can remember spending an hour trying and failing to make an order. And then to discover that the first available delivery slot was sometime next month... probably not but it certainly wasn't anywhere near to when I needed my groceries - which was pretty much now. This was in 2001 when my first baby was born and this was my answer to getting groceries done with a newborn.
Fast forward to the iPhone era and I was so excited about the app! Scanning barcodes to create my order - brilliant!! Except it didn't work, the app didn't connect to the online ordering system, it simply created a shopping list for me to take to the store. Fail.
I didn't even give it another thought until much more recently, and the advent of the "loyalty cards" which track my each and every purchase and offer it up to me in a list. Tick tick tick and done! LOVE it. (And no I am not personally concerned about the "Big Brother" effect, I have a whole dissertation on privacy which ends in who the hell am I and do I care who knows what brand of butter I buy, seriously its not that exciting).
What I do know is the loyalty cards offer benefits, real things in order to entice you to join, not that I have a clue what they are as I just don't care. Not a single care is given. I probably have a gazillion points and no clue what to do, its enough for me to not have to think about my order. Theres also one clear winner over the other - I don't want to name names here but one of them can deliver today if I order before 11am (if not its the following day, not two or three days out), and, allows me to track my order so I have a better idea of when its coming in the 3 hour window specified. Unfortunately this is not the one who sells my favourite coffee, sacrifices.
And all for an $11 delivery fee, if you can't snag a waiver.
So what has this to do with business? Well it would take me at least an hour to actually physically attend the store and do my groceries, its a 12 minute drive each way, you're 10 minutes in the checkout and the rest of the time wandering around collecting your bits. I don't know about you but I get analysis paralysis in the grocery store and I can stand in front of the washing powder pondering for ever.
So for $11 I can buy back my hour, and that is absolutely worth it. As a business person I aim to generate $300 an hour, why on earth would I waste an hour doing groceries when it can be outsourced for $11? I am also not selling an hour of my time with my kids for $11, nope. Im not.
When you get this logic you start to apply it to everything in you life. If you truly know and are confident of your hourly rate you look at every little task and cost out outsourcing it. Cleaning? Worth the $143 a fortnight I pay for it. Gardening? He's super talented and only $40/hour.
Value yourself. Value your time. And for heavens sake $11 is nothing, you're worth way more than that any day.
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| Ordering groceries and eating breakfast, just too easy. |
(Post Script: I actually don't buy very much at the grocery store, I love fresh local produce & get almost everything I need at a local farmers market on a Saturday morning. This I do with my precious girls and it's quality time spent having coffee, eggs benny, a play in the park etc. At the grocery store I typically only buy cleaning products, the dogs food, milk and toiletries. Here's something funny, at a cooking demo once the woman said when you buy her gizmo you start shopping around the edges - everything you need is in the outside row at the supermarket, have a think about it, it's deadset right! I've never been one to go down every aisle.)
(This is what I am doing right now instead of groceries. They're done, delivered 10 minutes ago. Cheers!)
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